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This is Core — the foundation of your everyday wardrobe.

Think Less. Do More. We’ve stripped it back to what matters most—considered, creative, constant.

Over a year in the making, this collection is built to last and here to stay. Four silhouettes, four fabric weights, eleven colours, and nine sizes. Thirty-one total garments, designed to perfect the essentials.

We’ve refined our fits to create four essential YOUKNOW silhouettes — Standard Hoodies, Box Hoodies, Standard Tees, and Box Tees.

This is the foundation. Less is Core.

FAQs

How to the Standard Tees and the Box Tees differ?

The Standard Fit is a classic, true-to-size silhouette.

The Box Fit is wider, shorter, and slightly cropped.

What style Core Tee is the same shape / fit as the College Tee?

Neither are exactly the same as the College Tee, but the Standard Tee has a very similar fit.

Is the sizing similar to the Nothing Collection?

Yes, our Core Box Tees and Core Box Hoodies have the same fit and sizing, just with a different fabrication.

What's the biggest size?

The entire collection is available in sizes XS - 5XL