This is Core — the foundation of your everyday wardrobe.
Think Less. Do More. We’ve stripped it back to what matters most—considered, creative, constant.
Over a year in the making, this collection is built to last and here to stay. Four silhouettes, four fabric weights, eleven colours, and nine sizes. Thirty-one total garments, designed to perfect the essentials.
We’ve refined our fits to create four essential YOUKNOW silhouettes — Standard Hoodies, Box Hoodies, Standard Tees, and Box Tees.
This is the foundation. Less is Core.
Box Tees
Standard Tees
Box Hoodies
XS
Core Box Hoodie | Heather Grey
Standard Hoodies
Core Standard Hoodie | Iron Grey
XS
Core Standard Hoodie | Baby Blue
FAQs
How to the Standard Tees and the Box Tees differ?
The Standard Fit is a classic, true-to-size silhouette.
The Box Fit is wider, shorter, and slightly cropped.
What style Core Tee is the same shape / fit as the College Tee?
Neither are exactly the same as the College Tee, but the Standard Tee has a very similar fit.
Is the sizing similar to the Nothing Collection?
Yes, our Core Box Tees and Core Box Hoodies have the same fit and sizing, just with a different fabrication.
What's the biggest size?
The entire collection is available in sizes XS - 5XL