Become Part of the Family

YOUKNOW. is a homegrown brand built on community, confidence, and comfort. From streetwear staples to movement essentials and fashion-forward fits, our sub-brands — YK MOVE, YK KIDS, and NOTHING — each reflect these core values while speaking to different parts of our whānau. We're always on the lookout for like-minded individuals to join us and represent what we stand for.