Content Formats We Love
Whether it's a fit check, a quick GRWM, or five ways to wear your favourite YOUKNOW piece – this guide is here to help you shoot clean, engaging content that feels true to you (and the brand).
Here are three tried-and-true formats that perform well and give you plenty of room for personal style:
1. Fit Check / Outfit Showcase
Film in natural light or clean indoor lighting.
Start with a full-body shot.
Call out key pieces (brand tags optional).
Optional: add a voiceover or overlay text describing the vibe, occasion, or styling tips.
2. GRWM (Get Ready With Me)
Set up your camera in one spot and walk through your outfit selection.
Try to talk to the camera or use captions to explain your choices.
Show the process – even if it's just pulling on pants or deciding between shoes.
Vibe matters: music or voiceover helps bring it to life.
3. 5 Ways to Wear [One Piece]
Choose one item (e.g., Drift Pants).
Show 3–5 looks that style it differently: casual, dressed up, street, layered, etc.
Keep the transitions clean – quick outfit changes, mirror shots, or snap edits.
End with your favourite look or a close-up.
References
@m2liaa in my core tee, she’s a staple now @YOUKNOW CLOTHING ♬ Dive - ziproom
@aaronmwaters Found some new tees
♬ loving u is harder by SEB - SEB
@daniellagibson BLOCKS by @YOUKNOW CLOTHING in Brown 🤎 (Their most affordable range yet!) #winter #brown #tracksuit #hoodie #youknowclothing #blockscollection #blocksbyyouknow ♬ DEVIL IS A LIE - Tommy Richman
