Content Formats We Love
Whether it's a fit check, a quick GRWM, or five ways to wear your favourite YOUKNOW piece – this guide is here to help you shoot clean, engaging content that feels true to you (and the brand).
Here are three tried-and-true formats that perform well and give you plenty of room for personal style:
1. Fit Check / Outfit Showcase
- Film in natural light or clean indoor lighting.
- Start with a full-body shot.
- Call out key pieces (brand tags optional).
- Optional: add a voiceover or overlay text describing the vibe, occasion, or styling tips.
2. GRWM (Get Ready With Me)
- Set up your camera in one spot and walk through your outfit selection.
- Try to talk to the camera or use captions to explain your choices.
- Show the process – even if it's just pulling on pants or deciding between shoes.
- Vibe matters: music or voiceover helps bring it to life.
3. 5 Ways to Wear [One Piece]
- Choose one item (e.g., Drift Pants).
- Show 3–5 looks that style it differently: casual, dressed up, street, layered, etc.
- Keep the transitions clean – quick outfit changes, mirror shots, or snap edits.
- End with your favourite look or a close-up.
REFERENCES
@m2liaa in my core tee, she’s a staple now @YOUKNOW CLOTHING ♬ Dive - ziproom
@aaronmwaters Found some new tees
♬ loving u is harder by SEB - SEB
@daniellagibson BLOCKS by @YOUKNOW CLOTHING in Brown 🤎 (Their most affordable range yet!) #winter #brown #tracksuit #hoodie #youknowclothing #blockscollection #blocksbyyouknow ♬ DEVIL IS A LIE - Tommy Richman
